Zaaron Williams - I grew up in a military family in which we moved every couple of years. I lived all around the US and Korea as a child and was a happy extroverted introvert (shy and quiet at first and quite outgoing after I warmed up to you). I was extremely creative and always looking for things/processes to improve. I joined the Army after high school and spent a year in Iraq within my four years in the military.
I graduated with a Masters degree at Grand Canyon University while working full time.
AZ Chimney Cakes started after a trip to Prague, CZ. Chimney cakes were available almost anywhere in the old town and new town Prague where they were cooked on spits over open fires on the street or in rotisserie ovens in quaint cafes. Shortly after arriving back home, I could not get the sweet dessert out of my mind and began researching what they were and where the closest store that had them was. There were no stores in Arizona so the journey began. My mother and I started heavily researching how they were made and recipes to make them. It took months after receiving the equipment from Europe to finally get the techniques down. I ordered a trailer to start the business in late 2017 and moved in a cafe at Paradise Valley Mall November 2018. This location recently closed and a new location is NOW open at Mesa Riverview in Mesa! 1055 N. Dobson Road Suite 104 Mesa, AZ 85201
Our Chimney Cakes are hard-to-find, but easy-to-love. Each Chimney Cake is made to order right in front of the customer, typically in less than a few minutes. Unlike everyday desserts Chimney Cakes are not made with batter, Chimney Cakes are made with a rich, sweet dough. Chimney Cakes are cooked on a rotisserie spit at 700+ degrees, and the sugar caramelizes during cooking giving you a sweet crunch in every bite.
While the Chimney Cakes are certainly the star of the show, what customers really love is the fact that every Chimney Cakes is fully customizable from our selection of fresh cut fruits, sweet sauces, our amazing house made whipped cream, Bavarian Cream and Oreo Cream and 4 flavors of Gelato!
Our Chimney Cakes can be enjoyed as breakfast, dessert, or a sweet treat at any time of day!
What is a Chimney Cake?
A Chimney cake, traditionally called Kürtöskalács, is a dessert of Hungary. This Sweet Bread is freshly baked to order with a crispy crunchy outside and a light fluffy dough inside. They are cylinder or cone shaped with a hollow center, resembling a hot chimney when it comes fresh out the oven. Our slogan “Love at first bite!” is true!
Lastly, AZ Chimney Cakes always partners with a local vendor whenever possible to offer the freshest, highest quality Italian flour for cakes Italian beans for hot brew, or espresso coffee selections.
The First Event - March 2018 The Food Truck
The First Shop - November 2018- February 2020
Current Shop - May 2020
AZ Chimney Cakes. was born out of pure passion for the product. Before there was ever a business, there was a love for Chimney Cakes. When Founder & Owner Zaaron Williams was traveling across Europe in the summer of 2017, he encountered the Chimney Cakes for the first time. After eating them in Prague, he wanted to share these heavenly treats with everyone. Upon returning to Arizona, he could not find them anywhere, so together with his mother they researched and found a Hungarian recipe for the dough and found a woman willing to share the rolling technique and how to make a Chimney Cake! He wanted the authenticity he had experienced abroad.
So Zaaron set out to do it on his own. With no culinary background, he tinkered in the kitchen for months before he had perfected the recipe. When Zaaron's mother, Kathy, perfected the cakes, Zaaron started bringing them to work for taste tasting! With a desire to share his Chimney Cakes with everyone he knew (and more!), AZ Chimney Cakes. was born.
They began dreaming and planning their business and after a successful Kickstarter Campaign, finally founded AZ Chimney Cakes. as a food truck in February 2018.
AZ Chimney Cakes. opened its first permanent storefront in late 2018 and now operates 1company owned store and has stores in development with a strong pipeline for more to come.
We did not start this company because we thought it would make us rich. We started this company to create something that exceeded people's expectations, was enjoyable to operate, and had limitless potential. We put people over profits when faced with hard decisions. We go out of our way to treat our customers well. We operate with integrity, transparency, and honesty. We are always looking for ways to make the company better in every aspect of the business.
We expect every one of our employees to operate with the same values we have founded this company with. If you want to lead in a way that has a positive impact on your employees, your customers, you must lead by example! AZ Chimney Cakes has pride and passion with every cake. Each cake is made with love and patience.